The psychology of consumer choice. A Waitrose report on trends found that 64% of consumers always or occasionally feel overwhelmed by choice, and discovered that
MarTech.org recently released their latest Martech Replacement Survey 2022, where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in
Hyper-personalised email automation offers huge returns. It’s no secret that the strongest relationships are built on personal connections. Without a personal connection, relationships are usually
Hyper personalisation in grocery marketing has a huge impact on customer behaviour. A recent study of European shoppers conducted at the start of the year revealed
Wine ecommerce the next big trend. Alcohol sales grew to $6 billion in 2021, according to an industry report by Rabobank. That 131% growth from
Health and Beauty products soar online. While overall growth has been strong among online sales of health, beauty, and food products, some segments within these
The bikes and cycle market has a projected 5.8% CAGR. The global bicycle market is projected to expand at a value CAGR of 5.8% over
Hyper-personalisation has become a non-negotiable business strategy. In today’s digital-first world, it is, without a doubt, a non-negotiable business imperative. It has proved to be
The fashion industry today generally confines hyper-personalisation to marketing recommendations for customer sub-segments, based on past purchases or online browsing history, held back by talent
To understand the goal you need to know the rewards. Both McKinsey and Statista‘s research establishes that employing hyper-personalisation delivers as much as 20x (twenty times) the reward
Today’s customers expect digital communications to be convenient and efficient, but they’re also experiencing digital fatigue. That means organisations face a multi-part challenge: how to
How do you effectively engage your customers? One way to ensure you’re maximising your reach is to enable hyper-personalisation – whether on your ecommerce store
Customer journey touchpoints are the various moments at which a customer will directly, or indirectly, come into contact with your brand. These touchpoints make up
Direct-to-consumer (DTC) subscriptions benefit brands but are nothing new, with the rise of ecommerce businesses and online shops, DTC subscriptions have never been easier to
Autonomous marketing for B2C is the process of utilising technology to streamline marketing efforts and make them more effective. Through tracking and analysis of visitor
Consumers have come to demand and expect relevant and hyper-personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage
Psychology tells us that people prefer and often crave a hyper-personalised experience. By “hyper-personalised experience,” we mean an interaction or engagement via a piece of software, with
New users, adding to an already large group of cycle enthusiasts, have become the “no-sport-inside to let’s-go-outside” athletes who discovered that a bike is a
