You would think that luxury marketing would face an uncertain future, with record inflation, supply chain disruptions, headwinds from China’s authoritarianism and the war in
As the value of hyper-personalisation is now universally accepted as offering the greatest returns in marketing, marketers are no longer asking whether they should hyper-personalise
The upspoken truth about autonomous email marketing, is that the future is already here! It came with AI. A quick Google search for “autonomous email
Using predictive consumer analytics is now simply a matter of plugin installation. Know what your customers will do before they do it with predictive customer
How personal is individual wine choice? Recent years have seen a dramatic increase in wine consumption in many parts of the world, and this trend
Today’s ecommerce customers expect every interaction with their suppliers (retailers) to be relevant and personalised. That means, as marketers, we need to recognise the need
Autonomous email marketing is closer than you think. A little more than 20 years ago, IBM introduced the concept of ‘autonomic computing’, which took inspiration
Attracting new customers via your competitors’ social media pages may sound sneaky… but it’s a strategic marketing strategy. Effective “stealing” requires clever strategy, lots of
Consider your daily life as a customer: you do not want to be bothered with irrelevant coupons, emails, or texts, but you do want to be informed
Latest Trends in Email Marketing. With technology becoming more and more a part of email marketing every day, the marketers who keep up with it
Ecommerce revenue growth management. Consumer-packaged goods (CPG) leaders have faced difficult and constrained times over the past decade. Growth in the consumer industry has been
Conversion rate optimisation (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing
We are delighted to offer details of The 10 busiest shopping days of Christmas. In 2022 Saturday the 17th of December and Thursday the 22nd of December are predicted
Does your ecommerce site need to go international? If you know that a good share of your website visitors come from a different country than
Brendan Witcher director of Forrester Research offers his insight into the economic outlook facing ecommerce retailers globally. Retailers and consumer brands are bracing for strong,
If you’re hoping to get more traction for your ecommerce brand, drive more traffic and convert that traffic into buying customers, then it’s important to
For every person creating content for their business, there will come a time when they feel they’ve run out of ideas. They have shared every product
Starting your own ecommerce business is an exciting venture with endless possibilities thanks to billions of people using the internet around the world. Many ecommerce
