Luxury
Industry-specific news and insights.
Hyper-personalisation revolutionises luxury ecommerce
Hyper-personalisation is the new normal in the ever-evolving world of luxury brands. Today’s consumers want experiences that are tailored to their tastes and wants. As
Luxury in a world of economic recession
You would think that luxury marketing would face an uncertain future, with record inflation, supply chain disruptions, headwinds from China’s authoritarianism and the war in
Luxury goods basks in paradigm shift to online
Luxury goods bask in a paradigm shift to online. Luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods
Luxury strategy while maintaining brand values
Despite the obvious benefits that ecommerce may bring, there is still a sector-wide fear of the shift to online sales. With the launch of so
Luxury brands: DM and CX
At its core, what luxury brands must do now is not think digital but think about customer experience. The growing millennial demographic in the high-end space
Luxury goods marketing – getting it right
Marketing strategy in the luxury business is constructed around the dream value, the personal-targeting-positioning model and the 7 pillars that most professionals know: product, price, promotion,