There’s plenty of opportunity. But to be successful, you need to bring targeted traffic to your ecommerce store and maximise your brand visibility. You need
An expert analysis of Stats Showing the Power Of Personalisation for ecommerce customer behaviour, product relevance and measurable revenue growth.
Understanding the multichannel conundrum. Today, roughly 95% of the population owns a smartphone, as mobile sales have rocketed from 15% to 75% in the last
Long controlled by legacy conglomerates, the beauty industry has been rocked by having to turn online. Once “challenger” brands like IPSY, Glossier, and Fenty Beauty are now household
Fashion executives are planning for a range of scenarios and hoping for a speedy global recovery. However, amid increasing pressure on performance, shifting consumer behaviour,
An expert analysis of Individualism and Emerging Fashion Trends for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Wine ecommerce and industry innovation for ecommerce customer behaviour, product relevance and measurable revenue growth.
Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their
Understanding Data Analytics in Ecommerce Retail. In the 2nd Quarter of 2020, US retail ecommerce sales shot up to $211.5 billion, up from $160.4 billion
Personalisation is a term increasingly used in digital marketing, and for good reason — it effectively improves customer engagement, which drives revenue. For media companies,
An expert analysis of How to create an authentic brand identity for ecommerce customer behaviour, product relevance and measurable revenue growth.
Ecommerce marketing has its own specialised business language, which is constantly evolving, meaning every time you think you’ve got your head around the lingo, a
An expert analysis of Marketing techniques for transforming for ecommerce customer behaviour, product relevance and measurable revenue growth.
Reading the stats and data from the wine industry sales this year, you could be forgiven for believing it is anything but gloriously successful to be in the wine
Personalisation is no longer something shoppers are surprised by – it’s something they expect. In a world where shoppers think they’re seeing a lot more
Improving your email marketing performance is essential in todays high-intensity ecommerce world. Email marketing can seem like a deceptively simple task at first glance, but
An effective list strategy is crucial to the overall performance of email marketing. However, what are the most significant barriers to the success of an
The crisis created by the coronavirus pandemic hit the fashion industry especially hard. Online shopping surged, but not enough to erase the damage done by
