In today’s business landscape, achieving success and launching digital projects are powered by data and analytics (D&A) strategies that grow in alignment with organisational goals.
Send time optimisation a part of AI hyper-personalisation involves the strategy of sending out marketing emails at moments when a specific individual consumer is most
IBM Research has announced an innovative analogue AI chip that can perform high-performance, high-accuracy deep neural network (DNN) computations. The paper, published in Nature Electronics,
In today’s ever-evolving email marketing landscape, senior marketers need to stay up-to-date with the latest trends to succeed in the email marketing landscape. As AI
In 2023, the global hyper-personalisation market size was 18.9 billion USD and it is expected to reach 74.82 billion USD within 10 years, with a
Global Market Size, Forecast, and Trend Highlights Over 2024-2036 The market size of Autonomous AI & Autonomous Agents is expected to grow at a 36%
In the world of marketing, the hype around generative AI is at an all-time high. According to a recent BCG Group survey, global Chief Marketing
Machine learning models are prone to overfitting and underfitting when training. Regularisation is used to correct the model so that it correctly fits the test
The rise of online shopping has brought about a new issue for retailers: an increase in online return fraud and return policy abuse, according to
Hyper-personalisation is the new normal in the ever-evolving world of luxury brands. Today’s consumers want experiences that are tailored to their tastes and wants. As
Hyper-personalisation is shaking up different industries by driving innovation and meeting the needs of consumers who are increasingly looking for product selections, customised and relevant
Imagine a world where AI and machine learning work together seamlessly to plan and deliver effective marketing campaigns while eliminating human involvement. No more marketing
The average CMO may no longer be familiar with Maslow’s theories since leaving University, but having expanded earlier in our blog about his Hierarchy of
On the surface, purchasing decisions appear to be simple. We purchase what we need and want, based on price, quality and availability. But underneath the
Deep learning is all the rage today, as breakthroughs in the field of artificial neural networks in the past few years have driven companies across
Typically we explain taste—in food, music, movies, art— in terms of culture, upbringing, and sheer chance. In what we buy often the same applies. It
The ecommerce landscape is undergoing a significant transformation. Consumers are increasingly turning to online channels for their shopping needs, demanding convenience and a hyper-personalised experience.
A New Survey of 2,000 Consumers in North America Reveals that 41% Would Like to Hear From Brands Weekly—and 32% Say They Will Shop Elsewhere
