Google Search Console (GSC) is an essential tool for webmasters and SEOs. It provides data about your website’s performance on Google search results pages. In addition, it also allows you to submit and manage your website’s XML sitemaps, track your website’s search traffic, and more.
One of the most critical metrics that GSC provides is impressions. Impressions are defined as the number of times your website’s listing appears in Google search results. The more impressions you have, the better. However, there are a variety of factors that can influence your impressions.
Why Do My Impressions Increase In Google Search Console?
Sometimes when you look at your website in Google Search Console, the number of impressions goes up. This means more people see your website when they search for things on Google. It’s good to have lots of impressions because it means more people might find your website and learn about what you do.
There are a few potential reasons for this:
- You’ve added new pages to your website that are being indexed by Google and appearing in search results.
- You’ve made changes to existing pages on your website that have resulted in those pages appearing more often in search results.
- The overall visibility of your website has increased, resulting in more people seeing your pages in search results.
Improved Website Content: If you’ve made changes to your website that make it more relevant and useful to searchers, you’re likely to see an increase in traffic.
Better Website Design and Usability: If your website is easy to use and navigate, people are more likely to stick around and explore. This can lead to higher search engine rankings and more traffic over time.
Improved Search Engine Optimisation (SEO): If you’ve made changes to your website that make it easier for search engines to find and index your content, you’re likely to see an increase in traffic.
Increased Social Media Activity: If you’re actively promoting your website and content on social media, you’re more likely to drive traffic back to your site.
If you’ve seen a sudden or significant increase in impressions, it’s worth taking a closer look at your website and analytics to see what’s driving the uptick. Suppose you can’t identify any specific changes that could be responsible. In that case, there may be been a change in Google’s algorithm that’s resulting in more people seeing your site in search results.
Either way, it’s important to keep an eye on your GSC data so you can understand how changes to your website are impacting your traffic.
Different Ways You Can Increase or Decrease Website Impressions
Internal Sitelinks
A drop in impressions can also be caused by a change in Google’s algorithm, such as the removal of site links from your search results. Sitelinks are the links that appear under your website’s listing in search results, and they can drive traffic to specific pages on your site.
To check if site links are still appearing on your website, do a search for your site on Google. If site links are still appearing, you’ll see them listed under your website’s listing. If they do not appear, they may have been removed.
There’s no guaranteed way to get site links back, but there are a few things you can try:
Make sure your website is well-structured and easy to navigate – site links are more likely to appear for websites that are well-organised and easy to use.
Promote your website on social media and other websites – this can help increase traffic to your site, which may, in turn, lead to site links being added back to your listing.
Submit your website to Google – you can use Google’s Search Console tool to submit your website for indexing. This can help ensure that all of your pages are being indexed and appearing in search results.
If you do not see site links for your website, don’t panic – there are still plenty of other ways to drive traffic to your site. Sitelinks can be a great way to boost traffic, but they’re not the only way to get people to your website.
Images in Image Packs
If your website offers a lot of images, you’re probably familiar with Google Image Packs. These are the top images that show up when someone searches for something on Google Images. Well, now there’s a new way to get your images into these packs – by adding structured data to your pages.
With this new feature, you can mark up your images with information about their subject matter, the creator, the copyright holder, and more. This lets Google know more about your images and helps them show up in the right searches. So if you have a lot of images on your site, make sure to add structured data to them!
Snippets in Results
Google search snippets are short pieces of text that appear under the title of a web page in search results. Snippets are typically pulled from the first few sentences of a page, and they’re meant to give searchers a taste of what the page is about.
Snippets can affect impressions in two ways: by influencing whether or not a page appears in search results and by affecting how high a page ranks in search results.
If a page doesn’t have a snippet, it may not appear in search results at all. And if a page has a snippet, but the snippet isn’t very compelling, the page may rank lower than it would if the snippet were more enticing.
- The advantages of snippets on SERP related to impressions are that they can help a webpage rank higher if it is enticing and relevant to the search query, as well as being included in the search results.
- Disadvantages of snippets on SERP related to impressions could be that if the snippet is not enticing or relevant, the page may not rank as high as it would if the snippet were more appealing to searchers.
Video Thumbnails
Video thumbnails can be an important part of your website’s impression count. By ensuring that your videos are properly thumbnailed, you can help to ensure that your website appears as a relevant result to potential viewers. This, in turn, can help to increase your website’s impressions.
Structured Data
Structured data is a type of code that can help to better organise your website’s content. This can make it easier for search engines to understand your site and, as a result, can help to increase your website’s impression count.
Optimised Content
Your website’s content plays a major role in its overall impression count. By ensuring that your content is well-written and keyword-rich, you can help to increase the chances that your site will appear as a relevant result for potential viewers. In turn, this can help to boost your website’s impressions.
Frequent Updates
Another factor that can influence your website’s impression count is the frequency with which you update your site. By regularly adding new content, you can help keep your site fresh and relevant, increasing the chances that it will appear as a top result for potential viewers.
Positive User Reviews
One way to help improve your website’s impressions is by ensuring that it has positive user reviews. Sites with positive reviews are more likely to appear as relevant results for potential viewers, which can help to increase your website’s impression count.
Targeted Advertising
Another way to improve your website’s impression count is through targeted advertising. By placing ads on websites that are relevant to your own, you can help to increase the chances that potential viewers will see your site. In turn, this can help to boost your website’s impression count.
Social Media Engagement
Finally, social media engagement can also help to improve your website’s impression count. By regularly sharing and interacting with your content on social media, you can help to increase the visibility of your site and attract potential viewers. In turn, this can help to improve your website’s impressions.
Images in Knowledge Panels
Images in Knowledge Panels can greatly affect website impressions. If an image is included in the Knowledge Panel for a search result, that image will be displayed as part of the search result. This can lead to a higher click-through rate and more website impressions.
However, if an image is not included in the Knowledge Panel, then no image will be displayed as part of the search result. This can lead to lower click-through rates and fewer website impressions.
To ensure that your website’s images are included in the Knowledge Panel, make sure to add them to the Google Search Console. This will ensure that Googlebot can find and index your images.
If you’ve noticed a decrease in impressions for your website, Google may have removed your site from images in knowledge panels. Knowledge panels are the groups of information that appear in search results when people search for a specific term. For example, if you search for “pizza,” you’ll see several knowledge panels appear in the results, each with a different group of pizza-related information.
If your website used to appear in images in knowledge panels but no longer does, you may see a decrease in traffic. There are a few things you can try to get your site back into images in knowledge panels:
If you’re not seeing your images in knowledge panels, don’t worry – there are still plenty of other ways to drive traffic to your site. Images in knowledge panels can be a great way to boost traffic, but they’re not the only way to get people to your website.
Links in Tweet Carousels
Tweet Carousels are a relatively new addition to Twitter and can be a great way to increase impressions on your website. Unlike regular tweets, which appear in a user’s timeline in chronological order, Tweet Carousels are designed to appear as a card at the top of a user’s feed. This means that they’re more likely to be seen by more people and can result in a higher number of impressions for your website.
However, it’s important to note that not all Twitter users will see your Tweet Carousel. It’s only shown to users who are logged in and have the Twitter app installed on their phone, and it’s not shown on desktop or web versions of Twitter. So if you’re using a Tweet Carousel as part of your marketing strategy, make sure that you’re targeting your audience correctly.
In addition, it’s important to make sure that your Tweet Carousel is effective. A common mistake is to simply put a bunch of links into the Carousel and hope that people will click on them. However, this isn’t very effective and can result in lower impressions for your website. Instead, you should focus on creating a Carousel that’s visually appealing and includes a compelling copy. This will help to ensure that people are more likely to click through to your website and will ultimately lead to more impressions.
If you’re looking for a way to increase impressions on your website, a Tweet Carousel can be a great option. Just make sure that you’re targeting your audience correctly and creating an effective Carousel. Doing so will help to ensure that you get the most out of this marketing tool.
If you’ve noticed a decrease in impressions for your website, Google may have removed your site from links in tweet carousels. Tweet carousels are the groups of tweets that appear in search results when people search a specific term. For example, if you search for “pizza,” you’ll see several tweet carousels appear in the results, each with a different group of pizza-related tweets.
If your website used to appear in links in tweet carousels but no longer does, you may see a decrease in traffic. There are a few things you can try to get your site back into links in tweet carousels:
If you’re not seeing your tweets in tweet carousels, don’t worry – there are still plenty of other ways to drive traffic to your site. Tweet carousels can be a great way to boost traffic, but they’re not the only way to get people to your website.
Google Discover
Google Discover is a relatively new addition to the Google Search Console that can greatly impact your website’s impressions. It’s a feature that shows recommended content from websites that you’re subscribed to and content that’s popular on the web right now. This can be a great way to get more exposure for your website and drive more traffic your way.
To get started with Google Discover, simply sign in to your Google Search Console account and click on the “Discover” tab. From there, you can add websites that you want to appear in your Discover feed and customize the types of content you see. You can also choose to have Google Discover show up as a separate tab in your Chrome browser, which makes it even easier to access.
If you’re looking for a way to increase your website’s exposure and drive more traffic, then Google Discover is worth checking out. It’s a great way to stay up-to-date on the latest news and trends, and it can help you get more visitors to your site. So if you haven’t already, be
If you’ve noticed a decrease in impressions for your website, Google may have removed your site from Google Discover. Google Discover is a feed of personalized content that appears when people use the Google app or visit the Google homepage on their mobile devices.
If your website used to appear in Google Discover but no longer does, you may see a decrease in traffic.
Web Stories in the Visual Stories Unit
In the Visual Stories Unit, we talked about web stories. These are the stories that we tell online to our audience. They can be in the form of articles, videos, or even just images. The purpose of these stories is to engage with our audience and create a connection with them.
One of the most important things to remember when creating a web store is that the content must be engaging. It should be something that people will want to read or watch. If it is not, then they will simply move on to something else.
Another important aspect of a web story is the headline. The headline is what will grab people’s attention and make them want to read or watch more. Without a catchy headline, your story will likely go unnoticed.
When it comes to web stories, Google Search Console can be a valuable tool. This tool can help you track your impressions and clicks so that you can see how well your story is performing. Additionally, it can also help you troubleshoot any issues that you may be having with your story.
If you have not already done so, be sure to check out the Visual Stories Unit to learn more about web stories. Additionally, take some time to explore Google Search Console and see how it can help you improve your web stories.
Google Images
Google Images is a powerful tool that can help you to increase impressions on your website. It allows you to see how your website and its pages are appearing in Google search results, as well as analyze how your images are performing. You can also use Google Images to find high-quality images for your website, which can help to improve your website’s visibility and traffic.
Google Maps
Google Maps is a great tool for businesses to help customers find them. It can also help increase impressions on websites. When someone searches for a business on Google Maps, the website often pops up in the results. This can lead to more people visiting the website. Google Maps is a free service that businesses can use to help increase their online presence.
Google My Business
Google My Business is another free service from Google that businesses can use to increase their online presence. When a business creates a listing on Google My Business, it will show up in search results when someone searches for the business. This can lead to more people seeing the website and potentially visiting it. Google My Business is a great way for businesses to get their name out there and attract more customers.
Google News
Google News is a source of information that is becoming increasingly popular, especially among people who are looking for up-to-date news. As a business, it’s important to make sure your website is included in Google News. Being included in Google News can help you get more website impressions and traffic.
There are a few things you can do to make sure your website is included in Google News:
- Make sure your website has high-quality content.
- Make sure your website is well-indexed by Google.
- Make sure your website is properly formatted for Google News.
- Submit your website to Google News.
If you follow these steps, you cannot be sure that your website will be included in Google News and will start getting more website impressions and traffic.
If you’ve noticed a decrease in impressions for your website, Google may have removed your site from Google News. Google News is a news aggregator that allows users to search for and find news articles on the web. If your website used to appear in Google News but no longer does, you may see a decrease in traffic.
The Bottom Line
These are just a few of the possible reasons why you might be seeing a decrease in impressions for your website. If you’re still seeing a decrease after trying these tips, there may be another issue at play. You can contact a professional SEO company to help you troubleshoot and fix the issue.
