Ecommerce Masterclass
Beauty driving CLV through email marketing
Customer lifetime value (CLV or LTV) is one of the most important metrics you need to be tracking – and improving – to scale your
March 27, 2022
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Customer lifetime value (CLV or LTV) is one of the most important metrics you need to be tracking – and improving – to scale your
Beauty ecommerce marketing driving brand awareness. For Direct-to-Consumer eCommerce brands, visibility isn’t just about building brand awareness, it’s about being highly relevant to your target audience.
DTC petfood market worth $8.16 billion by 2028. According to a new market research report titled “Direct to Consumer Pet Food Market by Type (Meal
Companies today depend on digital marketing tools to survive. A strong tech stack encourages growth and ensures that you aren’t spending your valuable time on tedious
Tech entrepreneurs changing the world of wine. Often seen as old-fashioned, fragmented and complex, the fine wine world is an industry that has been slow
Ecommerce personalisation best practices. Successful ecommerce brands know that there is no better way to make an online customer feel special than through a personalised
Gaslighting, is a form of psychological abuse, dimming the lights to hide the clarity of truth. In this case, we refer to where companies make
Hyper-personalisation is essential for Cycle marketing. You know all that talk about ‘Big Data,’ ‘re-targeting,’ ‘AI machine learning technologies,’ and other such techno-jumbo? It’s like
MarketingWeek recently published an article on the changing fabric of online retail shopping. It’s clear from the article that ecommerce hyper-personalisation is taking over. 94%
A new draft memo seeks to build out the US federal government’s underlying zero-trust architecture to smooth the path for a coterie of recent cybersecurity-related
It is defined as the measure of the condition of data based on factors such as accuracy, completeness, consistency, reliability and whether it’s up to
Core web vitals are Google’s group of UX-related ranking factors, which take into account metrics around page stability and the load speed of key elements.
The wine and spirits industry was hard hit by on-trade closures, but ecommerce came to its rescue. Now brands are determined to keep these new
This has been the year of fashion NFTs. But what are non-functioning tokens – NFTs, why is everyone rushing to cash in, and what do
Global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the
Open rate is a measure of how many people on an email list open a particular email campaign. The open rate is normally expressed as
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is
Identifying how much personalisation to offer – and to whom – will separate winners from losers. More than 70% of customers now expect more personalised