Gaslighting, is a form of psychological abuse, dimming the lights to hide the clarity of truth. In this case, we refer to where companies make
Hyper-personalisation is essential for Cycle marketing. You know all that talk about ‘Big Data,’ ‘re-targeting,’ ‘AI machine learning technologies,’ and other such techno-jumbo? It’s like
MarketingWeek recently published an article on the changing fabric of online retail shopping. It’s clear from the article that ecommerce hyper-personalisation is taking over. 94%
A new draft memo seeks to build out the US federal government’s underlying zero-trust architecture to smooth the path for a coterie of recent cybersecurity-related
It is defined as the measure of the condition of data based on factors such as accuracy, completeness, consistency, reliability and whether it’s up to
Core web vitals are Google’s group of UX-related ranking factors, which take into account metrics around page stability and the load speed of key elements.
The wine and spirits industry was hard hit by on-trade closures, but ecommerce came to its rescue. Now brands are determined to keep these new
This has been the year of fashion NFTs. But what are non-functioning tokens – NFTs, why is everyone rushing to cash in, and what do
Global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the
Open rate is a measure of how many people on an email list open a particular email campaign. The open rate is normally expressed as
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is
Identifying how much personalisation to offer – and to whom – will separate winners from losers. More than 70% of customers now expect more personalised
‘A willingness to change’, is a social perspective on change management for changing behaviours, skills or practices. It’s a way of understanding a team’s resistance
The cosmetics and beauty industry is one of the fastest-growing markets in the world. It’s projected to surpass $128.7 billion in revenue by 2030. According
Bulk wine trends focus 2022. The growing Bulk wine market has become an important topic. The wine that is shipped in containers rather than in
A single insight that drives a single brand proposition inevitably creates marginalised groups that we don’t market to. Despite our best intentions, as marketers, we are
Age groups on social media. To market towards multiple demographics takes great powers of empathy – and deep knowledge of how different types of people
Another bike/cycle boom forecast. In the 12 months ending October 2021, the U.S. cycling market grew its revenue by only 3% compared to the prior
