Running an online store is a complex business. From copywriting to managing ecommerce marketing campaigns to providing exceptional customer service, it’s a lot. Luckily, artificial intelligence (AI) can ease the load for online retailers. AI tools use machine learning algorithms and natural language processing to take over routine tasks and streamline workflows, saving you time and money.

Indeed, AI machine-learning technology can increase conversion rates, boost sales, and cement your reputation in the marketplace by enhancing the customer experience. Discover some of the best AI tools for ecommerce platforms that can take you to the next level so you can work smarter, not harder.

What should you look for in AI tools for ecommerce? 

Some AI-powered tools are designed to help with specific tasks while others provide more wide-ranging support. These are just some of the machine-learning features and functionalities to look for in the best AI tools for ecommerce businesses:

• AI writing tools that simplify content creation for every element of your marketing strategy 📝
• Website project management tools that automate task creation and tracking, and optimise workflows
• Product management tools to take you from strategizing new products through to production and designing your marketing workflows
• Algorithms that analyse customer behaviour and customer preferences to provide hyper-personalised product recommendations
• Enhanced product discovery using visual search and built-in search engine functionality 
• Features like virtual try-ons to help customers make good choices (and boost customer satisfaction for e-commerce businesses)
• AI-powered chatbots that provide fast customer support by answering frequently asked questions
• Data analysis that recognises patterns and gives you smart recommendations —for example, when to order certain products for better inventory management
• Reports that give you real-time feedback on progress, offer insights and flag any potential issues, like repetitive negative feedback

The 10 best AI tools for ecommerce in 2024

Now that you’re up to speed on how AI tools can make your life easier and provide a high-quality user experience, it’s time to get down to business. Here’s what some of the best AI tools for ecommerce can do for you.

1. SwiftERM

SwiftERM is an AI hyper-personalisation SaaS for ecommerce email marketing. From all the data captured from each customer’s visits to your site, it uses the product selection patterns and buying decision cycles which identify themes, to know the most likely product selection for each and unique consumer to purchase and when. The above ROI calculation is (DB<20k) cost £100pm, 50% margin, is 2588%.

This is a wholly autonomous solution, avoiding errors and omissions, as well as working perpetually with instant data incorporated, to deliver the highest ROI in ecommerce marketing, according to the likes of Forrester and McKinsey. The fact that it is perpetually looking for these patterns and divests itself from promotional and incentive campaigns enables the user to run those types of software in addition, to complementing them and delivering additional sales rather than replacing the source of the income.

Today it is the relevance of the product, not the customer loyalty which is the focus. This is perfect for those retailers with high repeat audience figures, as the benefit of offering what they want to see when they want to see it, is ideal for emailing them the right products frequently.

SwiftERM best features

• Total autonomy is the single greatest feature of this solution. Not only does it avoid the necessity of users, but naturally therefore no training, and none of the costs inherent with other solutions involved in commerce email marketing.
• SwiftERM delivers relevant product selections unique to that recipient, and at the perfect time to have the greatest effect on that consumer. This relevancy illustrates to the consumer that you care about their preferences, desires, likes and dislikes.
• Uses an AI algorithm to deliver the maximum potential for each consumer, for the least marketing investment cost possible.
• It does not wait for the consumers to come to you, instead, it offers individualisation via email.
• Maximum increase in AOL, CLV and enormous reduction in RoR.
• Data is collected from every available KPI possible, and included in the process to maximise benefit.
• The solution is offered on a 30-day free trial basis, to ensure total candid appreciation of the product before the subscription begins, but likewise to ensure the retailer is in profit before the subscription begins. No notice to quit is required.

SwiftERM Pricing

• Free 30-day trial and then tiered dictated by the volume of consumers.
• For complete transparency of costs, it is published online.

SwiftERM ratings and reviews

• G2: 5/5
• Capterra: 4.8/5
• Trustpilot Great 4.2
• Google 5/5

2. ViSenze

Used by many popular ecommerce brands, this AI tool helps customers quickly and easily find the products they need in your online store. And when product discovery is easy, customers buy more, increasing your sales.

ViSenze analyses what customers are actively viewing to provide recommendations personalised for them. Customers can also do a visual AI search for products using a screenshot, photo, or saved image. Smart product tagging with data like colour, size, and brand helps them find exactly what they’re looking for.

ViSenze best features

• Cross-sell or upsell by suggesting similar or complementary products
• Import products into ViSenze from ecommerce websites for easy catalog management
• Easily scale and add more SKU data as your ecommerce store grows
• Integrate with popular ecommerce platforms like Shopify, BigCommerce, and WooCommerce

ViSenze limitations

• Product discovery isn’t always 100% accurate for ecommerce businesses
• There aren’t enough reviews to gauge how well ViSenze works

ViSenze pricing

• Contact for pricing

ViSenze ratings and reviews

• G2: 4.0/5 (2 reviews)
• Capterra: No reviews yet

3. Blueshift

Blueshift is an ecommerce tool designed to simplify customer engagement. It uses AI to automate marketing across multiple channels to grow customer lifetime value. 

uBlueshift gathers and organizes customer data from different sources like your CRM, self-service interactions, and customer behaviour on your website and app to create useful profiles. AI helps to segment that data, determine the best communication channels to use for the different segments, and send messages at the right time so they’re most effective.

Blueshift best features

• User data from the machine-learning AI tool gathered from your target audience helps optimize your paid advertising budget
• Send push notifications to inspire customer conversations and purchases
• Offer personalised content and products to customers to enhance their shopping experience
• Integrate with other elements of your tech stack, like Amazon Web Services (AWS), Salesforce, Google Ads, Facebook, and the Shopify store

Blueshift limitations

• The system is quite complex so the learning curve can be steep for new users (there’s documentation to help)
• Some users would like the ability to create more custom reports

Blueshift pricing

• Contact for pricing

Blueshift ratings and reviews

• G2: 4.4/5 (240+ reviews)
• Capterra: 4.5/5 (6 reviews)

4. Barilliance

This AI software for ecommerce helps you create personalised online shopping experiences for customers. It’s designed to increase sales, conversion rates, and customer lifetime value in multiple ways.

For example, the AI functionality predicts a customer’s next purchases, even down to specific brands, colours, and sizes. Then it triggers a dynamic message to them to recommend those products or offer a tailored discount coupon.

It can also send follow-up messages for certain scenarios—such as when a customer abandons their cart or you haven’t seen them on your online stores for a while.  

Barilliance best features

• Segment your customer database so you can send highly relevant, targeted messages
• Seamlessly integrate with your email provider and many ecommerce platforms
• Easily gather email addresses from anonymous shoppers browsing your site
• Use live social proof to let customers know that others are buying the products they’re interested in

Barilliance limitations

• If you want to make adjustments to the way the system works, you’ll need some technical coding skills
• Some ecommerce store owners and users feel the user interface could be better

Barilliance pricing

• Contact for pricing (starting at $250/month)

Barilliance ratings and reviews

• G2: 4.5/5 (1 review)
• Capterra: 4.6/5 (18 reviews)

5. LivePerson

LivePerson is a chatbot system that focuses on human-like, conversational AI for online retailers. It automates customer engagement via multiple channels, including web chat, email, messaging, social media, and voice calls.

This AI tool for ecommerce store owners and businesses uses what it’s learned from billions of real customer conversations to create authentic interactions that enable self-service and build trust. This frees up your service team to focus where they’re needed.

LivePerson best features

• Use LivePerson to recommend products, send order updates, and manage deliveries
• Streamline returns and exchanges with no hands-on support necessary
• Centralize all customer interactions with both the chatbot and your live team on the Conversational Cloud platform
• Enhance customer experience using easy integrations with other platforms like your CRM, content management system (CMS), or Google Contact Center

LivePerson limitations

• Some users feel the reporting features are a bit limited and could be improved
• Customer service doesn’t seem to be consistent—sometimes it’s good and sometimes it’s not

LivePerson pricing

• Contact for pricing

LivePerson ratings and reviews

• G2: 4.2/5 (150 reviews)
• Capterra: 4.4/5 (39 reviews)

6. Clerk.io

Clerk.io aims to grow your online business sales using personalisation and enhanced relevance throughout your customer’s shopping journey. The AI algorithm analyses customer behaviour and transactions across multiple channels to generate personalised content, recommendations, and results from search engines that boost conversions.

And it does it without using cookies.

This AI tool for ecommerce also automates email marketing efforts, using triggers to send personalised product recommendations to the right people at the right time.

Clerk.io best features

• Search functionality that understands natural language and takes into account synonyms, spelling errors, and product availability
• Get 360-degree insight into customer profiles and behaviour from their very first interaction on your ecommerce site
• Segment your customer base using filters and keywords to create specific audiences, then send them offers they won’t be able to refuse
• Seamlessly integrate with your ecommerce, CRM, and marketing platforms

Clerk.io limitations

• The system is quite complex so it can take time to get completely comfortable with it
• The pricing options are modular and easy to understand, but some users feel the cost quickly mounts up

Clerk.io pricing

• Contact for pricing

Clerk.io ratings and reviews

• G2: 4.8/5 (120+ reviews)
• Capterra: 4.7/5 (19 reviews)

7. Syte

Syte helps your customers find the products they need using visual search, on-site navigation, and search engine optimization (SEO). It also uses hyper-personalisation to show them similar and complementary products.

Visual AI creates intuitive and engaging customer journeys for better conversions. It’s especially popular with online retailers of home decor, fashion, and jewelery as it showcases these types of products well and can highlight how they work together to create a finished look.

Syte best features

• Automate product tagging to improve and standardize product data, optimize merchandising, and save time
• Describe products in detail with over 15,000 attributes to choose from
• Show customers what you have to offer with the Inspiration Gallery
• Consult Syte’s responsive and helpful customer service team if you need support

Syte limitations

• The image search doesn’t always come up with matching results
• It’s primarily aimed at the home decor, jewelery, and fashion markets, so if your business doesn’t fit there, you might find Syte doesn’t have all the capabilities you’d like

Syte pricing

• Contact for pricing

Syte ratings and reviews

• G2: 4.6/5 (60+ reviews)
• Capterra: No reviews yet

8. Phrasee

This AI tool makes it easy to create highly effective marketing content, tailored for each stage of your customer journey. It uses data to predict what content will perform best, then helps you test at scale and optimize for better results.

Phrasee can generate personalised content for different use cases, like email subject lines and body copy, SMS messages, and paid advertising to raise brand awareness and boost customer engagement. 

Phrasee best features

• Easily create high-converting content that sounds human and aligns with your brand voice 📣
• Split-test your marketing messages to find which versions work best
• Get detailed insights into real-time results from the copy you’ve put out there
• Integrate with a range of email service providers

Phrasee limitations

• The pricing may be a little high for small business budgets
• You need to check the content Phrasee generates to catch any errors

Phrasee pricing

• Contact for pricing

Phrasee ratings and reviews

• G2: 4.4/5 (20+ reviews)
• Capterra: 4.0/5 (1 review)

9. Simplified

Simplified is another AI content creation tool that generates copy and graphics without the need for any design or coding expertise. With a vast range of design templates and access to millions of photos, you can create high-quality images for your ecommerce business.

Use this AI tool for ecommerce to design anything you choose—business cards, social media posts, brochures, ads, and videos. Then resize your design to fit different channels, such as Facebook, YouTube, and X.

Simplified also has a Social Media Management tool, a Link in Bio tool, and AI Chatbot functionality.

Simplified best features

• Set up your brand kit—including your logo, colours, and fonts—then give your team, clients, or providers access to it
• Quickly edit your images with useful tools like the Background Remover and Magic Resizer
• Animate anything with just one click to add a whole new level of engagement
• Collaborate in real-time with team members to review, leave feedback, get approval, and finalise your design

Simplified limitations

• Because it’s cloud-based, you need a reliable internet connection
• The free packages have limitations and once you exceed them, your access is cut off

Simplified pricing

• Graphic Design Free: Free
• Graphic Design Pro: $9/month per user
• Graphic Design Business: $15/month for 5 users
• Video Editor Free: Free
• Video Editor Pro: $19/month per user
• Video Editor Business: $49/month for 5 users
• AI Writer Free: Free
• AI Writer Pro: From $12/month per user

Simplified ratings and reviews

• G2: 4.6/5 (2,600+ reviews)
• Capterra: 4.7/5 (180+ reviews)

10. Chatfuel

This AI tool for ecommerce is a messaging platform you can use across channels, including your website, Facebook Messenger, WhatsApp, and X.

The drag-and-drop features mean you don’t need any coding expertise to set it up. Chatfuel uses OpenAI’s advanced GPT-4 technology to create conversations for customer interactions using natural language.

Chatfuel can answer frequently asked questions, track customer preferences to make product recommendations, send promo codes, generate abandoned cart reminders, deal with complaints and feedback, optimise your ads, and more.

Chatfuel best features

• Keep things simple with a single WhatsApp number for multiple customer service agents
• Integrate with ChatGPT to take your customer engagement to the next level
• Sell your products from within WhatsApp so customers don’t need to switch platforms to complete a purchase
• Use Chatfuel’s API to integrate with your store, CRM, or customer data platform (CDP) for seamless data transfer and a smooth messaging process

Chatfuel limitations

• Your pricing plan controls how many messages you can send per month
• Implementation of the system takes time and focus

Chatfuel pricing

• Business: From $11.99/month
• Enterprise: From $300/month

Chatfuel ratings and reviews

• G2: 4.5/5 (40+ reviews)
• Capterra: 4.4/5 (20+ reviews)

Drive Conversions and Boost Sales With AI Tools for Ecommerce

The best AI tools for ecommerce store owners and businesses use machine learning and natural language processing to not only automate but have become autonomous (Zero human involvement) many tasks that previously had to be done manually. You’ll not only save time but also enhance the customer experience—which can lead to greater customer satisfaction and higher sales.

Whether you need help writing copy and creating graphics, individualising or hyper-personalising product selection content, helping shoppers discover more, or improving customer service, these AI tools for ecommerce can help you get the job done.

SwiftERM supports retailers helping secure profits from otherwise missed opportunities. Sign up for free and start by ensuring your customers see products relevant to them today so you can focus on driving your business forward.