We are delighted to offer details of the busiest shopping days of Christmas. In 2022 are Saturday the 17th December and Thursday 22rd December are predicted to be the first and second busiest shopping days respectively in this year’s holiday festivities based on trends dictated by the last few years. Unsurprisingly the remaining two pre-Christmas Saturdays following.
These predictions mirror foot traffic patterns across retail stores for the last few years and highlight an appetite amongst shoppers for post-Christmas bargains. That ecommerce sales are growing exponentially will merely add to these stats.
Whilst traditional spikes to footfall are predicted to take place on Super Saturday and on 23rd December (the day before Christmas Eve) in the UK, High Street footfall will shift earlier in December, as shoppers make a bid to get ahead with gift buying.
With many retailers already warning of Christmas stock shortages due to ongoing supply chain disruption of the last few years, consumers are expected to shop earlier than usual to avoid out-of-stocks and shelf gaps. Original research of over 1,000 UK shoppers showed that 79% will start Christmas shopping before the beginning of December, the traditional start of Advent – and just 9% will leave it until December to begin making festive purchases.
“While the looming global recession is still making headlines as we head into peak trading, vaccine availability and retailers’ health and safety measures have put us in a different place with many consumers more comfortable shopping in stores compared to the 2021 Christmas shopping season,” said Ted Waddington Marketing Manager at SwiftERM.
“Through this busy time, retailers can lean heavily on innovative technology to keep shelves stocked, predict and prevent loss events and keep customers safe through occupancy monitoring and resulting social distancing. Leveraging prescriptive insights provided by connected solutions, retailers can also ensure they’re reaching the right consumer with the right item at the right time throughout the season.