To say the state of the world’s economy is troublesome to consumers would be an understatement. Inflation is affecting the US economy as fears of
What Google Search Console impressions actually tell an ecommerce retailer An impression records visibility in Google Search; it does not prove that the result was
Ecommerce is growing exponentially, if your ecommerce store isn’t you have a problem. To ensure your success, this article is concerned with the critical factors
Tracking the return on investment (ROI) of touchpoints allows marketers to see which channels are the most valuable. This then allows them to maximise their
Omnichannel marketing (OM) is the integration and cooperation of the various channels organisations use to interact with consumers, to create a consistent brand experience. This
Do you ever get the feeling that where you think your income is coming from might be wrong? Installing new marketing software to improve ROI
Want to make money online, but don’t know where to start? No need to worry – through this article, you will explain how to monetise a website to
It is now universally accepted that hyper-personalisation will, without question, deliver the highest ROI in marketing, and for our purposes specifically ecommerce marketing. Not only
The SaaS industry has been undergoing considerable expansion over the past few years. A variety of trends have driven much of this. While some have
You know the feeling, we’ve all been there, when you achieve something worthwhile, that your efforts have smashed it. It probably doesn’t matter to anyone
Quantitative and qualitative evidence answer different ecommerce questions Quantitative evidence shows what happened, how often and at what commercial scale. Qualitative evidence can help explain
There are multiple insights into the forthcoming year for selling wine by ecommerce. But let’s face it, the big players are not going to give
With 2023 right around the corner, it’s time to start thinking about your ecommerce strategy for next year. It’s important to consider the economic climate
A database management system (DBMS) commonly refers to a tool that is responsible for the creation and management of data. It also allows users to
The ecommerce industry has grown exponentially, with total ecommerce sales expected to reach $1.065 trillion by 2023. As an ecommerce business owner, you have unique challenges, like unique rules
You would think that luxury marketing would face an uncertain future, with record inflation, supply chain disruptions, headwinds from China’s authoritarianism and the war in
As the value of hyper-personalisation is now universally accepted as offering the greatest returns in marketing, marketers are no longer asking whether they should hyper-personalise
The upspoken truth about autonomous email marketing, is that the future is already here! It came with AI. A quick Google search for “autonomous email
