From Spotify to Netflix and Amazon, we’re surrounded by extreme personalisation every day. Consumers have come to expect the same level of personalisation from companies of all sizes.
Investing in personalisation efforts to build relationships and create better experiences can pay off with serious rewards for brands. And in a world where the vast majority of companies are focused on improving personalisation, companies that don’t prioritise creating a tailored experience run the risk of getting left behind.
Here are 50 statistics that show the power and potential of personalisation.
Current State Of Personalisation
71% of consumers feel frustrated when a shopping experience is impersonal.
70% of millennials are frustrated with brands sending irrelevant emails. – SmarterHQ
74% of customers feel frustrated when website content is not personalised. – Instapage
47% of consumers check Amazon if the brand they’re shopping with doesn’t provide relevant product suggestions. – SmarterHQ
36% of consumers say retailers need to do more to offer personalised experiences. – Retail TouchPoints
Customers Want—And Are Willing To Share Info To Get It
91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. – Accenture
80% of consumers are more likely to purchase a brand that provides personalised experiences. – Epsilon
90% of U.S. consumers find marketing personalization very or somewhat appealing. – Statista
72% of consumers say they only engage with personalized messaging. – SmarterHQ
80% of frequent shoppers only shop with brands that personalise the experience. – SmarterHQ
56% of online shoppers are more likely to return to a website that recommends products. – Invesp
63% of consumers will stop buying from brands that use poor personalisation tactics. – Smart Insights
66% of consumers say encountering content that isn’t personalised would stop them from making a purchase. – CMO by Adobe
42% of consumers are annoyed when content isn’t personalised. – CMO by Adobe
50% of consumers are willing to share information on products they like to get personalised discounts. – Retail TouchPoints
83% of consumers are willing to share their data to create a more personalised experience. – Accenture
90% of consumers are willing to share personal behavioural data with companies for a cheaper and easier experience. – SmarterHQ
64% of consumers are fine with retailers saving their purchase history and preferences if it allows them to offer more personalised experiences. – BRP Consulting
Businesses Are Prioritising Personalisation
98% of marketers say personalisation advances customer relationships. – Evergage
89% of digital businesses are investing in personalisation. – Forrester
79% of retailers are investing in personalisation, the most of any industry. – SmarterHQ
51% of marketers say personalisation is their top priority. – SmarterHQ
88% of marketers say their biggest driver in personalisation is to deliver a better customer experience. – Evergage
What Personalisation Looks Like When Done Well
84% of consumers say being treated like a person, not a number is very important to winning their business. – Salesforce
74% of consumers say “living profiles” with more detailed personal preferences would be useful if they were used to curate personalized experiences, products and offers. – Accenture
73% of consumers say a business has never communicated with them online in a way that felt too personalised or invasive. – Accenture
70% of consumers say that a company understanding how they use products and services is very important to winning their business. – Salesforce
When customers receive transparent ads based on their activity on a site, the revenue of the product grows by 38%. – Harvard Business Review
Consumers are 2.1x more likely to view personalised offers as important versus unimportant. – Salesforce
59% of consumers say personalised engagement based on past interactions is very important to winning their business. – Salesforce
70% of consumers say a company’s understanding of their personal needs influences their loyalty. – Salesforce
67% of consumers say it’s important for brands to automatically adjust their content based on their current context for a real-time personalised experience. – CMO by Adobe
Personalised homepage promotions influenced 85% of consumers to buy. – Instapage
Personalised shopping cart recommendations influenced 92% of shoppers online to buy products. – Instapage
Personalisation Impacts The Bottom Line
80% of companies report seeing an uplift since implementing personalisation. – Econsultancy
Companies using advanced personalisation report a $20 return for every $1 spent. – Clickz
Marketers report that personalisation efforts can boost revenues by up to 15%. – Adweek
86% of marketers have seen a measurable lift in business results from their personalisation campaigns. – Evergage
Millennial brand loyalty increases by 28% if they receive personalised communication. – SmarterHQ
95% of companies that saw 3x ROI from their personalisation efforts increased profitability in the year after their personalisation efforts. – Monetate
88% of U.S. marketers have seen measurable improvements due to personalisation, with more than half reporting a lift greater than 10%. – Instapage
Personalisation can reduce customer acquisition costs by up to 50%.– Adweek
Personalisation can increase marketing spending efficiency by up to 30%. – Adweek
Companies that exceed their revenue goals have a dedicated budget for personalisation 83% of the time. – Monetate
55% of marketers say the top benefit of personalisation is increased visitor engagement and improved customer experience. – Evergage
The Secret To Personalised Email Marketing
Emails with personalised subject lines are 26% more likely to be opened. – Campaign Monitor
71% of consumers say a personalised experience would influence their decision to open and read brand emails. – Dynamic Yield
55% of consumers believe receiving targeted promotions and discounts would create a more enjoyable email experience. – Dynamic Yield
Marketers report a 760% increase in email revenue from personalised and segmented campaigns. – Campaign Monitor
Personalised calls to action convert 202% better than default or standard calls to action. – HubSpot
Emails with personalised subject lines are 26% more likely to be opened. – Campaign Monitor
71% of consumers say a personalised experience would influence their decision to open and read brand emails. – Dynamic Yield
55% of consumers believe receiving targeted promotions and discounts would create a more enjoyable email experience. – Dynamic Yield
Marketers report a 760% increase in email revenue from personalised and segmented campaigns. – Campaign Monitor
Personalised calls to action convert 202% better than default or standard calls to action. – HubSpot
Consider then, with all this supporting evidence, the effect of personalised product selection in your email content, perpetually sent to every consumer. The results are staggering, enjoyed by retailers adopting hyper-personalisation software as integral to their marketing strategy.
