It’s no surprise that personalising communications has long been a priority for marketers. But sometimes it’s helpful to remember why, and what the options are. In
As a marketer, you have a variety of options at your disposal for reaching new customers. But with everything from billboards to event sponsorship to
Software as a Service (SaaS) is now essential for ecommerce. Choosing a SaaS may be one of the best decisions your company makes this year. Retail ecommerce
An expert analysis of Email metrics and KPIs to measure success for ecommerce customer behaviour, product relevance and measurable revenue growth.
A recent survey of digital marketing and e-commerce executives conducted by CommerceNext in partnership with CommX found that developing a more careful appreciation of individual
An expert analysis of Challenges in ecommerce operations and for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of UTM codes and how to use them in ecommerce for ecommerce customer behaviour, product relevance and measurable revenue growth.
It’s official, loyalty is waning, a new report suggests, with shoppers now more likely to choose where to buy based on fulfilment and customer service.
According to research, 4 out of 5 marketers believe that personalisation is essential to successfully compete today. Therefore, companies are gradually abandoning mass-marketing strategies—i.e. one
An expert analysis of McKinsey personalisation research and its implications for ecommerce customer relevance and measurable revenue growth.
Ecommerce has a dark secret, and there are reasons that some people like to keep it that way. If the truth got out then a
The rapid creation and retrieval of relevant content and knowledge on both your communications and website are critical to improving the overall customer experience. Application leaders
With increasing competition for online spend, brands are seeing hyper-personalisation as more crucial than ever. The fashion industry, with its many sizes, collections, and styles, is
An expert analysis of The UK ecommerce market insights for ecommerce customer behaviour, product relevance and measurable revenue growth.
How to sell wine online. If you are still operating your ecommerce business the same way you did in years past, you are in danger
For any ecommerce business, monitoring your website’s marketing analytics is essential to help grow and improve your operations. Marketing metrics and analytics help reveal the
There are a lot of metrics in email marketing. That’s one of the best things about it – you can track every action and reaction
Ecommerce sites will always be a hot target for cyberattacks. For would-be thieves, they are treasure troves of personal and financial data. In addition to
