In the world of marketing, the hype around generative AI is at an all-time high. According to a recent BCG Group survey, global Chief Marketing
Machine learning models are prone to overfitting and underfitting when training. Regularisation is used to correct the model so that it correctly fits the test
The rise of online shopping has brought about a new issue for retailers: an increase in online return fraud and return policy abuse, according to
Hyper-personalisation is the new normal in the ever-evolving world of luxury brands. Today’s consumers want experiences that are tailored to their tastes and wants. As
Hyper-personalisation is shaking up different industries by driving innovation and meeting the needs of consumers who are increasingly looking for product selections, customised and relevant
Imagine a world where AI and machine learning work together seamlessly to plan and deliver effective marketing campaigns while eliminating human involvement. No more marketing
The average CMO may no longer be familiar with Maslow’s theories since leaving University, but having expanded earlier in our blog about his Hierarchy of
On the surface, purchasing decisions appear to be simple. We purchase what we need and want, based on price, quality and availability. But underneath the
Deep learning is all the rage today, as breakthroughs in the field of artificial neural networks in the past few years have driven companies across
Typically we explain taste—in food, music, movies, art— in terms of culture, upbringing, and sheer chance. In what we buy often the same applies. It
The ecommerce landscape is undergoing a significant transformation. Consumers are increasingly turning to online channels for their shopping needs, demanding convenience and a hyper-personalised experience.
A New Survey of 2,000 Consumers in North America Reveals that 41% Would Like to Hear From Brands Weekly—and 32% Say They Will Shop Elsewhere
It’s no secret that hyper-personalisation creates better digital experiences that drive better business outcomes. That includes more consumer interactions, more sales, and more revenue. McKinsey
It’s no secret that personalisation drives engagement. Today’s marketers also know that AI can power hyper-personalisation. But many are struggling to effectively deploy it, specifically
When you’ve been browsing a website, seen and bought a few things you like, and when they email you it’s like someone has been reading
The decision to embrace AI hyper-personalisation is not just a matter of adopting new technologies. It forces companies to reimagine their content supply chain to
Among the great challenges posed to democracy today is the use of technology, data, and automated systems in ways that threaten the rights of the
The resurgence of AI has industry leaders counting the days until quantum computers go mainstream. There’s been considerable progress on the quantum computing front since
