Autonomous AI needs a precisely governed responsibility Market forecasts for autonomous AI describe substantial potential, but autonomy should never mean an undefined system acting without
In the world of marketing, the hype around generative AI is at an all-time high. According to a recent BCG Group survey, global Chief Marketing
Why regularisation matters to commercial prediction A model that memorises historic noise can appear impressive in development and fail on new behaviour. Regularisation helps control
The rise of online shopping has brought about a new issue for retailers: an increase in online return fraud and return policy abuse, according to
Hyper-personalisation is the new normal in the ever-evolving world of luxury brands. Today’s consumers want experiences that are tailored to their tastes and wants. As
Hyper-personalisation is shaking up different industries by driving innovation and meeting the needs of consumers who are increasingly looking for product selections, customised and relevant
Imagine a world where AI and machine learning work together seamlessly to plan and deliver effective marketing campaigns while eliminating human involvement. No more marketing
Self-determination theory (SDT), developed principally by psychologists Edward Deci and Richard Ryan, explains motivation through three basic psychological needs: autonomy, competence and relatedness. It is
Purchasing decisions appear simple only from a distance. A consumer sees a product, weighs its price and decides whether to buy. In practice, every ecommerce
Deep learning is all the rage today, as breakthroughs in the field of artificial neural networks in the past few years have driven companies across
Consumer taste is not a fixed label. Preferences emerge from experience, culture, context, practical need and the qualities a person learns to value. They also
The ecommerce landscape is undergoing a significant transformation. Consumers are increasingly turning to online channels for their shopping needs, demanding convenience and a hyper-personalised experience.
A New Survey of 2,000 Consumers in North America Reveals that 41% Would Like to Hear From Brands Weekly—and 32% Say They Will Shop Elsewhere
What this means for ecommerce retailers Statistics demonstrate category potential, but credibility comes from measured incremental revenue produced for each retailer. SwiftERM applies first-party behavioural
It’s no secret that personalisation drives engagement. Today’s marketers also know that AI can power hyper-personalisation. But many are struggling to effectively deploy it, specifically
What this means for ecommerce retailers Hyper-personalisation means a separate, changing product decision for every customer, not finer demographic segments or personalised copy alone. SwiftERM
The decision to embrace AI hyper-personalisation is not just a matter of adopting new technologies. It forces companies to reimagine their content supply chain to
Among the great challenges posed to democracy today is the use of technology, data, and automated systems in ways that threaten the rights of the
