Much has been written about predictive content personalisation, but what of predictive communication personalisation. The more effective cousin, that takes the same technology but employs
One in five customers has abandoned purchases because no one answered their inquiry. A third of customers encountered technical problems in placing orders. Six percent
The importance of data in ecommerce cannot be overstated. It’s the difference between creating fact-based marketing strategies, and making decisions led by ‘gut feelings’. A
By August last year there were 147 American Viticultural Areas (AVAs) in the state growing California’s wine, with grapes grown as far north as Shasta
Predictive analytics is the use of big data, statistics, and modelling techniques to make predictions about future consumer purchases. It looks at live as well
Personalisation of communications and websites – whether recommending products, search engine results, news or advertisements – are becoming increasingly prevalent. Employing software that does it
There is no disputing that technology is driving rapid change in almost every major industry across the globe especially autonomous email, predictive personalisation and data
New technology envelops us every day, and autonomous marketing is positioned to become the backbone of the marketing and advertising industry, all thanks to the
Ecommerce metrics and KPIs track ecommerce success, as the source of rich insights of how your business is performing, and trends in user behaviour that
This ecommerce retailer guide to the wine regions of Italy shows to illustrate the depth of knowledge required to satisfy each consumer appetite in their
The highest ROI in ecommerce marketing is the ideal point to start an assessment of all the tools you have in your war chest, to
The most obvious benefit of implementing marketing automation for your ecommerce site is time. By automating tasks you get more of it, to do the
This article focuses on the conception and use of machine-learning predictive personalisation algorithms reshaping consumer knowledge in ecommerce marketing. In the last years, specialised services
CMOs are swamped with new technology on a perpetual basis, Selecting those worthy of consideration time-consuming and laborious. But what is the value of autonomous
This is a fascinating insight from Deloittes into how hyper-personalizing the consumer experience using data empowers ecommerce retailers, providing they know how to use it.
Appreciation of different wine regions is part and parcel of an ecommerce vintners life. In this Rhône wines guide for ecommerce retailers we aim to
When you’re offered something for nothing it is usual to expect a catch, right? Surely something that works doesn’t need to be offered on a
Consumers now expect you to cater to their needs and anticipate what they might want next, total personalisation of your marketing . When we look at the major trends
