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Insights and industry news.

When Not to Use Deep Learning
AI Technology

When Not to Use Deep Learning

Deep learning is all the rage today, as breakthroughs in the field of artificial neural networks in the past few years have driven companies across

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Neilson report: winning in ecommerce 2024
Ecommerce Masterclass

Neilson report: winning in ecommerce 2024

The ecommerce landscape is undergoing a significant transformation. Consumers are increasingly turning to online channels for their shopping needs, demanding convenience and a hyper-personalised experience.

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Hyper-personalisation in email marketing
AI Ecommerce

Hyper-personalisation in email marketing

It’s no secret that personalisation drives engagement. Today’s marketers also know that AI can power hyper-personalisation. But many are struggling to effectively deploy it, specifically

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The UK’s framework for AI regulation
AI Technology

The UK’s framework for AI regulation

On 6th February 2024, the UK Government unveiled its long-awaited response to last year’s White Paper consultation on regulating Artificial Intelligence (AI). As expected, the Government’s “pro-innovation”

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