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Insights and industry news.

Recession proof your eCommerce business
Ecommerce Masterclass

Recession-proof your ecommerce business

What this means for ecommerce retailers The subject matters commercially when it changes a real customer decision. The strongest application connects reliable evidence to a

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The top 50 wines of DWWA 2022
Ecommerce Masterclass

The top 50 wines of the DWWA 2022

What this means for ecommerce retailers The subject matters commercially when it changes a real customer decision. The strongest application connects reliable evidence to a

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Wine marketing keeping it personal
Ecommerce Masterclass

Wine marketing – keeping it personal

What this means for individual customer decisions Consumer theories explain useful patterns, but an ecommerce sale still belongs to one person choosing among particular products

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Understanding Email Marketing Metrics
Ecommerce Masterclass

Understanding Email Marketing Metrics

What this means for ecommerce communication Channel measures show whether communication travelled and attracted attention; they do not establish that its product selection was right

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Email marketing statistics and trends
Ecommerce Masterclass

Email marketing statistics and trends

What this means for ecommerce communication Channel measures show whether communication travelled and attracted attention; they do not establish that its product selection was right

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The future of email marketing
Ecommerce Masterclass

The future of email marketing

What this means for ecommerce communication Channel measures show whether communication travelled and attracted attention; they do not establish that its product selection was right

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Choosing great products to sell
Ecommerce Masterclass

Choosing great products to sell online

What this means for ecommerce retailers The subject matters commercially when it changes a real customer decision. The strongest application connects reliable evidence to a

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