Real-time analytics getting it right. As data of all types pours into enterprises at unprecedented rates, being able to give decision-makers easy access to immediate
How to calculate your customer acquisition cost. The customer acquisition cost (CAC or CoCA) means the price you pay to acquire a new customer. In its
What is the future of ecommerce? Ecommerce is an environment that’s constantly changing and upgrading as technologies improve and companies battle against each other to
The belle époque for wine ecommerce. We are all now (finally) living in the ‘Golden Age’ of wine online, where the opportunities are enormous for those
The ultimate guide to fashion ecommerce business planning. Beginning a clothing business requires a great passion for clothing design and fashion style. However, to make
Inventory metrics for ecommerce. Retail is a money machine where you turn capital into inventory, and inventory into sales. The more times you run this
Personalisation gap grows despite boom. The accelerated and sustained growth in ecommerce over the course of, and since the pandemic has widened the ‘personalisation gap’
How to scale ecommerce fashion brands. Of all the growth seen in e-commerce in the last 12 months, perhaps no industry benefited quite as much as
Essential social media metrics. Metrics are arguably the most important part of your social media reports. They’re figures that you can’t argue about, showing the
The call-to-action email guide. When creating a call-to-action, it is essential to be mindful that email is a push channel and the website is a pull channel —a key
DTC allows FMCG brands to feed their consumer’s obsession. Direct-to-consumer (DTC) routes to market have been a big feature of the pandemic, as consumers sought
Why email personalisation captures wandering sales. Most retailers concentrate on having everything prepared to capture a sale when the customer comes to their website, but
How to increase ecommerce revenue, for tech savvy wine merchants. Direct-to-Consumer (DTC) / ecommerce, in the wine industry is by no means a new concept as the
How to create a social media strategy (Part 2) continues on from Part1 here. Creating your social media marketing strategy doesn’t need to be painful. Here’s an
What’s driving the toy industry in 2021. The world spends more than $90.7 billion on toys each year, As young kids start to gravitate toward video games and
50 stats showing the power of personalisation. From Spotify to Netflix and Amazon, we’re surrounded by extreme personalisation every day. Consumers have come to expect
Some useful wrinkles for wine ecommerce. The food and grocery sector has found its sweet spot when it comes to maximizing the potential of digital and of
What influences product returns. One of the biggest challenges ecommerce businesses worldwide face is lowering product return rate. Not only do returns incur inconvenient hidden costs,
