An expert analysis of The BOF / McKinsey report on fashion for ecommerce customer behaviour, product relevance and measurable revenue growth.
The case for breaking down silos across marketing channels to avoid lost revenue and wasted ad spend. In general, ecommerce retail can be thought of
An expert analysis of How predictive analytics algorithms work for ecommerce customer behaviour, product relevance and measurable revenue growth.
At times of financial discomfort, subscriptions and memberships can seem like easy and obvious targets to cut back on. But when subscription models have recently
The “Cigar Market” is one of the sectors that is expanding the fastest, thus it is crucial for players in the market to first do
An expert analysis of Autonomous Email Supersedes Automatic for ecommerce customer behaviour, product relevance and measurable revenue growth.
As a professional marketer, you have already honed your skills, so this guide is aimed at adding polish, serving as a refresher and offering insight
Ecommerce sales grew by 16.8 % last year, accounting for approximately 20 % of all retail sales worldwide, this article is about how to maximise your ecommerce ROI. This
Hyper-personalisation is crucial for providing a great customer experience, converting shoppers, and earning long-term loyalty. But the way we define personalisation is in serious need
An expert analysis of Autonomous annihilates automatic in email for ecommerce customer behaviour, product relevance and measurable revenue growth.
We’ve all seen the devastation of wildfires, drought and now floods, but is California’s $46 billion wine industry prepared for client change? Climate change poses
Fashion ecommerce can be highly lucrative, but the consequence of this is heavy competition and the immediate effect of any economic influence. You only need
If you own or run an equestrian goods company you will appreciate how competitive it is. The British Equestrian Directory lists 2448 retailers. That’s a
Reuters breaking news predicts that ecommerce success is about to explode on social media. This corroborates the Bank of England prediction that ecommerce growth in
In a recent seminar on ecommerce in London, the central topic for discussion was the latest industry trends and implications of price rises. From these
Ecommerce marketing managers critically work in both tactical and strategic ways. They are integral to devising and running campaigns, bringing new creativity to the table,
Why do independent grocers need ecommerce more than ever? There are a few things in life that are reasonable to call constant. First, people are
Understanding the API-first approach is useful for ecommerce marketing for retailers. Web APIs (API stands for Application Programming Interface. In the context of APIs, the word
