An expert analysis of Ecommerce success achieved by early adoption for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of McKinsey – Why digital trust matters for ecommerce customer behaviour, product relevance and measurable revenue growth.
Like its neighbour Spain, Portugal has been undergoing something of a quiet revolution over the last twenty years or so. A reluctance to follow trends
An expert analysis of A guide to machine learning algorithms and for ecommerce customer behaviour, product relevance and measurable revenue growth.
If you consider the maths that went into the first moon landing, building a nuclear reactor or the Hadron Collider, naturally you’d be thinking to
People receive dozens of emails every single day, but only a small fraction of those are actually opened. So how do you make sure your
Personal data is now on the consumer’s terms, we knew it was coming. Today’s brands face a tough task, to drive continuous improvements in marketing
An expert analysis of Comparison of Ecommerce sales by category for ecommerce customer behaviour, product relevance and measurable revenue growth.
Email marketing without staff is the ecommerce entrepreneurs dream scenario. To be able to have a catch-all email facility, that you don’t have to touch,
Spanish red wines get a lot of press for being good values, but shopping in the Spanish wine aisle can be as daunting if you
An expert analysis of Diffusion of innovation theory and its for ecommerce customer behaviour, product relevance and measurable revenue growth.
To understand this, we first need to look at how hyper-personalisation has reshaped the marketing model. In the past, the success of any marketing campaign was often predicated on the number of leads generated. Technology has evolved, however, and behavioural analytics, journey visualisation and voice of the customer technologies are now coming together to enable organisations to understand and map an individual’s customer journey before intervening in a timely way when a prospect faces a challenge or opportunity.
Much has been written about predictive content personalisation, but what of predictive communication – hyper-personalisation. The more effective cousin, that takes the same technology but
One in five customers has abandoned purchases because no one answered their inquiry. A third of customers encountered technical problems in placing orders. Six percent
The importance of data in ecommerce cannot be overstated. It’s the difference between creating fact-based marketing strategies, and making decisions led by ‘gut feelings’. A
An expert analysis of The ecommerce retailer’s guide to for ecommerce customer behaviour, product relevance and measurable revenue growth.
Predictive analytics is the use of big data, statistics, and modelling techniques to make predictions about future consumer purchases. It looks at live as well
Hyper-personalisation of communications and websites – whether recommending products, search engine results, news or advertisements – are becoming increasingly prevalent. Employing software that does it
