Success is dictated by marketing and product collaboration. Brands today are expected to thrive in a highly digital world, where consumers expect every interaction to
How to take advantage of predictive personalisation. With the rapid evolution of digital marketing, providing personalised content to customers has become an everyday reality. There’s no way
Factors affecting ecommerce profitability. The shift toward ecommerce in the last few years on consumer packaged goods (CPG) companies’ profitability, had the following themes emerge
Tactics and strategies for improving customer lifetime value. Customer lifetime value, or CLV, is a marketing metric that predicts the total worth of a customer
Email Marketing ROI and the biggest companies. Of course you want the maximum ROI from your marketing efforts. Email offers the highest returns for marketers year
Gucci remains the most popular luxury brand online. This year more than any other year before, the online popularity of the best luxury brands in
What marketing methods have the highest ROI? Marketing can be done through many different vehicles and mediums. Not every medium will have the same result
Gartner Predicts 80% of Marketers Will Abandon Personalisation Efforts by 2025 By 2025, 80% of marketers who have invested in personalisation will abandon their efforts
Brands with more digital touch points are more likely to be selected by consumers Touchpoints are essential to understanding your customer’s journey (if you’re ready,
Predictive personalisation strategies to boost revenue. Predictive personalisation is the ability to predict customer behaviour, needs, or wants and then precisely tailor offers, products, and
Strategies for omnichannel personalisation. Once the main vehicle for how brands connected with visitors online, these days, your website is now just one of many
What is an omnichannel marketing strategy? Hubspot describes it as, “the ability to deliver a seamless and consistent experience across channels, while factoring in the
Exploring DTC for fresh grocery produce businesses. Direct to customer sales are not new—ecommerce websites have been operating on this basis for two decades now—and thus the
A comprehensive guide to ecommerce loyalty programs. Ecommerce has been steadily growing for the past decade, there’s no doubt about it. And then the Coronavirus
Understanding cost per acquisition. Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Because your CPA
How to reduce your cart abandonment rates. Cart abandonment refers to visitors who add items to their online shopping cart, but exit without completing the
Has Big Data made customer segmentation redundant? Segmentation is one of the core tasks of every marketer. It involves classifying customers or prospects into homogenous
The most important KPIs for an ecommerce business. As an ecommerce store owner, your goal is to grow your brand and generate more revenue. Marketing
