The perfect solution for reducing return rates. Alongside the surge in online shopping comes a much less desired activity for retailers: returns. While many retail brands have
Champagne and Burgundy lead boom. Liv-ex, the global marketplace for fine wine, released figures this morning to show trading volumes up by 70% compared to last
Gartner, Inc. identified data analytics technology trends that can help organisations respond to change, uncertainty and the opportunities they bring in the next year. D&A leaders should
What is predictive content personalisation. The amount of content users now create and interact with has grown exponentially, and the profound effect it has had
How to improve your GoogleAds quality score. On a scale of 1-10, with 1 being the lowest and 10 being the highest, the Quality Score
The autoparts aftermarket. The worldwide Automotive Aftermarket Parts Industry is forecast to achieve $723 billion in sales this year. The US alone accounts for $296
Social commerce the online shopping experience. Social commerce — the process of selling products directly on social media — is revolutionising the e-commerce industry. In
Essential B2C marketing implementations. Technology and regulatory changes will require preparation. We asked marketing experts how they plan to tackle the next 12 months—here are
The definitive guide to reducing bounce rate. Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe,
Beauty products online analytics. A fascinating piece of research carried out by Salience highlighted the winners and losers in the online beauty market in the UK, the
The importance of customer engagement. With so many ways to define it, it’s easy to understand why customer engagement feels like such an elusive term.
Selling wine online, analytical findings of success. An amazing piece of research carried out by Salience highlighted the winners and losers in the online wine market in
Ecommerce tracking in Google Analytics – an introduction. By far the most popular tool to help track website performance is Google Analytics (GA). With over
Advanced guide to customer acquisition. Mark Zuckerberg famously said “move fast and break things”, which might be useful advice in many situations, it may not
The psychology of personalisation. Modern technologies, including artificial intelligence, machine learning and data analytics, make it easier to create the personalised experiences, products, services and
Customer acquisition: the cost of keywords. Without the visual presence of high street store fronts, retailers need to invest in drawing shoppers through their virtual
The advanced guide to reducing your RoR. Studies have shown that very fair return policies increase sales without any increment of returns. Furthermore, Web Retailer also reports
Product sourcing for ecommerce. On the surface, product sourcing for your e-commerce website sounds like the easiest part. Know your product, find a supplier, import,
