The social commerce role in omnichannel marketing. With people spending more time online, social commerce offers retailers a chance to target customers on the channels where
Measuring marketing campaign success. To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfil their
The definitive guide to mobile commerce. Selling over the internet was, and still can be, a big step for many businesses. But just as ecommerce
The ultimate guide to dynamic pricing. Dynamic pricing is when a company or store continuously adjusts its prices throughout the day. The goal of these price changes
An appetite for opportunity – ethical consumerism. Influenced by lifestyle and behavioural shifts, consumers are increasingly making choices based on goals ranging from healthier living and ethical consumerism
Leveraging Marketing Attribution for Ecommerce. Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce
Retailers evolving their tech stack. Now more than ever, ecommerce retailers are looking for solutions to create more seamless in-person and digital customer experiences. But
Live-streaming stressing real-time aspects. Live ecommerce shopping is still a young medium, but retailers and social media platforms alike already are taking advantage of its
The ecommerce challenge for profitable customers is that today’s retailers need to do three things simultaneously: increase customer revenue, decrease marketing costs, and continue to
How shipping can reduce cart abandonment. Consumers are spending more money online than they do in brick-and-mortar stores, particularly during the busy holiday season. But
Critical ecommerce technology trends. Technological advancements have had a huge impact on the ecommerce world, transforming the way consumers connect with brands and empowering them
Personalisation always outperforms segmenting. Performance marketers today face a conundrum. On the one hand, you’re tasked with creating marketing campaigns that appeal to wide—and sometimes
How to increase your Customer Lifetime Value. There are two ways to grow your business. The first is to acquire new customers, but that takes an acknowledged 6x
SaaS marketing metrics that boost ROI. We all know that SaaS marketing is different. You’re dealing with a short buying cycle, the risk of churn, no
Critical personalisation issues to know. There are more than 1.74 billion websites worldwide striving for users’ attention – and superior customer experience has become the ultimate differentiator
Vertical markets and online selling. Vertical markets, or “verticals,” are business niches where vendors serve a specific audience and their set of needs. Vertical markets
The top ecommerce trends right now. The ecommerce market is growing incredibly fast every year. Its value and importance are becoming more and more impressive. New
How ecommerce transactions are becoming more frictionless. For some time now, consumers have been moving toward demanding more frictionless payment methods across online and offline
