NEWS
New Cookie Law and you
New cookie law and you. Google is set to ban third-party cookies in Chrome by the end of 2021, potentially creating a huge disruption to
July 12, 2021
No Comments
New cookie law and you. Google is set to ban third-party cookies in Chrome by the end of 2021, potentially creating a huge disruption to
Unleashing Ecommerce Pet Marketing Strategies. Surges in sales. Immunity from the pandemic’s financial downturn. And an ecommerce market share outpacing online retail as a whole. By
Technology development stimulates ecommerce growth. In the early parts of 2020, many of us started seeing a lot more ecommerce delivery drivers. As the COVID-19
How Sephora integrates retail & online marketing. Sephora, the cosmetics retailer, has long been a pioneer in creating and cultivating a strong community of customers both
Which ecommerce retailers are best at personalisation. Perfecting both omnichannel retail and personalisation is no small task for retailers, yet despite the many challenges they’ve faced, some have thrived
Retailers take top slots in US CX Index. The US Customer Experience Index 2021 results are in, and retailers had a good showing. Overall, retailers as a group
Neiman Marcus the business of emotions. As the department store sector aims to reinvent itself for retail’s digital age, iconic US retailer Neiman Marcus Group (NMG) is
Full-stack observability helps business prioritise innovation. We’ve seen many disruptive innovations that have transformed the way we shop, travel, bank, and even the way we
Ecommerce personalisation, a critical focus. It’s no secret that personalisation has become a key indicator of brand success. Even before the pandemic, we knew data and personalised
Customer experience will drive MarTech. When we think about marketing today, automation is one of the primary technologies businesses leverage to drive sales and brand
Online grocery to more than double market share by 2025. Post-pandemic, e-grocery sales expected to climb from nearly $35 billion to more than $250 billion,
Must have Martech for fashion ecommerce. These days, personalised recommendations, fitting solutions, popups and chatbots are widely used on fashion ecommerce websites by both big
Luxury brands: DM & CX. At its core, what luxury brands must do now is not think digital but think about customer experience. The growing millennial
Building the next-gen customer experience. Artificial Intelligence has a rich history of optimising business outcomes. For example, over the past decade, airlines worldwide have used
Consumers delighted by personalisation. Marketing budgets are bouncing back to pre-Covid levels after what has been a tough year. But how marketers decide to invest
Corroboration of personalisation ROI. Personalisation, by far, offers the biggest bang for your marketing buck. Not only will it open up new ways to boost
Predictive personalisation the future of CX. Companies of all sizes have invested heavily in tools and technologies to help them understand their customers more deeply and
What is cross-channel attribution? The goal of cross-platform or cross-channel attribution is to gain visibility into performance across the entire media mix and reveal how