When the Amazon founder, Jeff Bezos, was offered to sell advertising on the ecommerce marketplace store homepage, he answered “It is one of the stupidest ideas I’ve ever heard.” Nevertheless, he approved the idea, and currently, Amazon Advertising is worth almost $2.2 billion and is one of the virtual marketplace most-profitable services. It demonstrates the Amazon Culture of Metrics in action: Bezos approved this idea solely … Continue reading Marketplace success key ecommerce metrics