Top brands understand their customer’s unique needs and preferences and dominate their markets by using that knowledge to craft engaging experiences. Think of Spotify, YouTube, Amazon, and Netflix. How does your brand’s customer experience stack up? The difference between merely providing a list of products and providing an experience is hyper-personalisation.  What are hyper-personalisation strategies? “[Hyper-personalisation … Continue reading Hyper-Personalisation Strategies to Drive Ecommerce KPIs