Following the ever-growing adoption of artificial intelligence in ecommerce marketing, the distinction between personalisation and hyper-personalisation software has become ever more important. Indeed, some might argue that the distinction is essential. Leading market research facilities around the world, including McKinsey, Forrester, Gartner, Bain, Statista, Forbes and many more, have all become advocates for the early … Continue reading The distinctions between the top 30 hyper-personalisation software providers?